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Posted: September 7th, 2023

Coca-Cola is pursuing several key business-level and corporate-level strategies

MGT/526: Managing In A Changing Environment
DUE Thursday, 8/31-Minimum 175 words
Use your research about your selected organization to answer the following questions: Coca Cola

What are some business-level and corporate-level strategies the organization is pursuing?
What industry changes do you think a middle manager in the business operations department would need to consider when modifying these strategies?

Include citations for sources used in your responses and references at the bottom of your post. This information may be useful to you in other parts of this course.

Coca-Cola is pursuing several key business-level and corporate-level strategies. At the business-level, the company focuses on expanding its product portfolio through new beverage innovations and acquisitions of brands like Costa Coffee (Coca-Cola, 2018). This diversification strategy helps drive revenue growth in new categories. At the corporate-level, Coca-Cola’s strategy centers around building its brand and global reach. The company aims to increase market share in both established and emerging markets through targeted marketing campaigns and partnerships (Coca-Cola Company, n.d.).
A middle manager in Coca-Cola’s business operations department would need to consider several industry changes when modifying these strategies. Demographic shifts are increasing demand for healthier beverage options, requiring a renewed focus on low- and no-calorie drinks (Euromonitor, 2022). Additionally, sustainability concerns are a growing priority for consumers, meaning operations will need to emphasize reducing waste and carbon footprint (Coca-Cola Company, 2021).
Coca-Cola Company. (n.d.). Our company. Retrieved August 30, 2022, from https://www.coca-colacompany.com/company

Coca-Cola Company. (2021). World without waste. Retrieved August 30, 2022, from https://www.coca-colacompany.com/sustainability/world-without-waste

Euromonitor. (2022). Soft drinks in the US. Retrieved August 30, 2022, from https://www.euromonitor.com/soft-drinks-in-the-us/report

Coca-Cola. (2018). Coca-Cola completes acquisition of Costa. Retrieved August 30, 2022, from https://www.coca-colacompany.com/press-releases/coca-cola-completes-acquisition-of-costa

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