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Posted: June 13th, 2022

Business Intelligence

Computer Sciences and Information Technology Essay
Assignment Content

This week you will consider supporting Great Day Fitness Tracking in the age of big data and the capabilities and potential benefits of using business intelligence. Consider the overall use of information systems, including BI applications in support of decision-making and marketing.

Create a 2-page report in Microsoft® Word to explain to Karen about this technology, specifying how business intelligence can use data collected from business applications to improve Great Day Fitness Tracking’s competitiveness.

Format your assignment according to APA guidelines.

Submit your assignment.
Week 3: Information Systems
Business Intelligence is a process driven by technology for analyzing data and delivering actionable information that influences decision-making in business situations. Organizations collect data from internal IT systems and external sources for the Business Intelligence process, prepare analysis queries against the data, and create data visualizations. To improve Great Day Fitness Tracking’s competitiveness, the Business Intelligence initiatives that drive better business decisions enable an organization to increase revenue, improve operational efficiency, and gain competitive advantages over business rivals.
Business Intelligence applications store data in a data warehouse built for an entire organization; it holds subsets of business information for individual departments. Business Intelligence involves the data preparation where data is organized and modelled for analysis, analytical querying of the prepared data, and the distribution of key performance indicators. The result of using the information is to improve and drive business decisions. The management information systems are crucial in the combination of software and network product in a way that provides the management with data used in the analysis, monitoring and decision making.
Businesses like The Great Day Fitness Tracking need an information system to support the diverse information and decision-making needs for operations. Decision making and marketing occurs on three levels of organizations. The levels of a business organization involve the strategic level, tactical, and operational levels. The information system helps business managers in making strategic decisions that have a long-term impact. The middle management makes tactical decisions of a business with the help of an information system. For business intelligence, the managers would research data that help the business in decisions.
The use of information systems, including business intelligence applications in business, effectively speeds up and improves decision-making. The competitiveness of Great Day Fitness Tracking can be increased by optimizing internal business processes using the information systems. The information systems are key in the increases in operational efficiency and productivity and increase the effectiveness of spotting business problems that need to be addressed. The information systems, such as business intelligence applications, allow identifying emerging business and market trends. Management information system allows the use of reporting tools that enable decision-making by the management of the business.
Marketing, planning, promoting, and selling goods and services are achieved by Marketing information systems that support decision making. The marketing information system supports decision-making in the marketing mix, which analyzes the product, price, place, and promotion factors of marketing. The business intelligence information system enables gathering and interpreting data regarding the competitor’s firm and disseminating competitive information, which increases marketing intelligence. Information technology integrates vital support in a business that increases the collaboration of internal business processes, cutting across functional lines.
Great Day Fitness Tracking as a business enterprise can increase competitiveness through database marketing. Database marketing relies on the accumulation and use of extensive databases to potential segment customers and reaches them through personalized promotional information. Information technology supports the business in terms of sales management. The customer profitability analysis using information systems that are important in identifying high-profit and high-growth customers and target marketing efforts that aim to retain and develop accounts. Corporate information systems are also important information systems integrated with portable computers that equip the salespeople in the automation of salesforce. The business enjoys instant access to information and frees them from the reporting paperwork, which increases the selling time and performance level.

References
Sun, Z., Strang, K., & Firmin, S. (2017). Business analytics-based enterprise information systems. Journal of Computer Information Systems, 57(2), 169-178.
Legner, C., Eymann, T., Hess, T., Matt, C., Böhmann, T., Drews, P., … & Ahlemann, F. (2017). Digitalization: opportunity and challenge for the business and information systems engineering community. Business & information systems engineering, 59(4), 301-308.
Brandon, D. (2016). The blockchain: The future of business information systems. International Journal of the Academic Business World, 10(2), 33-40.

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