Posted: March 25th, 2021

MGT607 Innovation, Creativity & Entrepreneurship Assessment

ASSESSMENT BRIEF 2
Subject Code and Title MGT607 Innovation, Creativity & Entrepreneurship
Assessment Business Concept Plan

Length Up to 1500 words
Learning Outcomes b) Critically evaluate and justify the perspective of the user and the unique value proposition aimed at them in the development of the enterprise.
c) Design and deliver an impactful business solution that is underpinned by the objectives of the business case. d) Analyse the reasonability of the plan of action and arrangement created.

e) Critically ponder key components that impact the accomplishment of the business case and individual excursion.
Module 3.2 (Week 6)
Weighting 20%
Total Marks 20 marks
Context:
Identifying an opportunity is great! For example, before Uber became a global icon the idea of a technologically based journey service was just an embryonic idea by Garrett Camp and Travis Kalanick. However, before any idea or opportunity can proceed you need to be able to articulate some key things to obtain buy-in to continue before any thought or opportunity can continue you should have the option to verbalize some critical things to acquire purchase in to proceed before huge time and speculation is spent building up an item/administration/measure development that may require a few changes and additionally different contemplations in the event that you need it to be fruitful.

This appraisal expects understudies to build up a Business Concept Plan that verbalizes what your thought is and how you might want to manage your plan to abuse the chance you have recognized. This lucidity of your vision will fill in as proof that you have contemplated the thought. At the point when financial backers and other finance managers see this, they will have a better sense of the risk they would take by working or investing with you just by reading this document.
You will need to incorporate the theory, which you have learnt in Modules 1 to Modules 3 to provide you with the tools and structure for the components that you need address in your plan.
Instructions:
You are required to develop a Business Concept Plan which provides a business solution to an opportunity which you have identified. You need to ensure that the plan demonstrates that your idea is a feasible and viable solution and something that will obtain support from an executive or management team to develop in to a business case, ultimately seeking funding and approval to develop / implement (This will be Assessment 3!).
Consider what it is that will attract approval and funding of your idea. What it is that makes this a great opportunity and something worth developing or progressing?
Whilst the format may vary for your plan, it must include the following:
• Cover Page
• Industry Background [1-2 paragraphs]
• Problem / Opportunity – description of your idea [1-2 paragraphs]
• High-level Solution [1-2 paragraphs]
• Business Model – how will you make money? [1-2 paragraphs]
• Gap Analysis
• Competitor Analysis [use a 2-axis matrix]
• Unique value proposition – what makes you unique, better and different from your competition
• Ideal Customer Profile – before using your product / after
• Total Addressable Market [use a diagram to illustrate]
• Business Model Canvas
• Value Proposition Canvas
• References
Your report will be assessed based on the Rubric below and is limited to a word count of 1500 excluding the cover page.
Referencing:
You must recognise all sources of information; including images that you include in your work. Reference your work according to the APA 6th edition guidelines. Please see more information on referencing here http://library.laureate.net.au/research_skills/referencing
Submission Instructions:
Submit your report in the Assessment 2 Business Concept Plan submission link in the Assessment section found in the main navigation menu of the subject Blackboard site. A rubric will be attached to the assessment. The Learning Facilitator will give criticism through the Grade Center in the LMS entry. Criticism can be seen in My Grades.

If it’s not too much trouble, note the accompanying extra data

• You ought to stick to the right utilization of scholastic composition, introduction and language.

• It is critical to check your likeness in turnitin. All sentences featured should be either reworded in your own words or put in cites and referred to in like manner. You ought to focus on as low a likeness score as you can. Similarity highlighted in a contents page, reference list or appendices is nothing to be concerned about.
• It is important to adopt the appropriate use of the APA 6th edition style when citing and referencing research. Please comply with all academic standards of legibility, referencing and bibliographical details (including reference list).
• You are advised to include a minimum of five (5) academic references which should be textbooks or academic journals. Appropriate websites may be used in addition to these.
• The attached learning rubric guides the marker when awarding marks for your essay. You should review your paper in line with this, to ensure there is nothing you have missed.